In 2017, Archian Foods (Archian Foods HR) was founded by three cousins, namely Saurabh Munjal, Saurabh Bhutna, and Nikhil Doda, with the objective of introducing delicious “desi” drinks in India. Their goal was to cater to both rural and urban markets, taking advantage of the limited presence of organized players in the desi drink category, apart from a few top competitors.

Under the leadership of Saurabh Munjal, they developed their brand, Lahori Zeera. Lahori Zeera stands out as a non-alcoholic, invigorating beverage made with natural ingredients and traditional culinary techniques. Its unique flavor has garnered a significant number of loyal fans.

Lahori Zeera is distinct from tea, coffee, or cola, offering a refreshing and unparalleled option for those seeking a different taste experience. These curated beverages are carefully crafted with natural ingredients and are available in four ready-to-drink options – Zeera, Nimboo, Kacha Aam, and Shikanji.

The startup has established a fully-automated manufacturing facility in Roopnagar, Punjab, and has plans to expand its presence across India by opening manufacturing units in other states.

Currently, Lahori Zeera enjoys popularity in Punjab, Haryana, Delhi, and Uttar Pradesh. In 2022, the brand expanded to eight more states. The startup distributes its products through a vast network of over 500 distributors.

With a daily production capacity of over 20 lakh bottles, Archian Foods has caught the attention of investors. In 2022, Verlinvest invested $15 million in the company, recognizing its immense potential. In FY 2021, the business achieved sales of Rs 80 crore, which skyrocketed to over 250 crores in FY 22. The company anticipates generating revenue of around 1000 crores in the coming years.

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