Careem has launched a fascinating campaign inviting Karachi's residents to experience the city’s well-known urban legend, the “Karsaz ki Churail.” By drawing on local folklore, Careem provides a unique, playful way for people to connect with one of Karachi’s most mysterious tales. This campaign not only adds an adventurous twist to customer engagement but also highlights Careem’s creativity in blending cultural elements into its brand. Targeting Karachi’s famous and frequent users, this initiative merges storytelling with a fun experience, adding excitement around their services. #Careem #KarsazKiChurail #KarachiFolklore #CustomerEngagement #Adventure #InnovativeMarketing